Investment Theme

Next Gen Marketing Solutions

In today’s rapidly changing environment, one of the largest areas of transformation is taking place in the Marketing department as executives are demanding more accountability and ROI from their organizations. Small and medium sized companies are also struggling to create high impact solutions to reach customers, delivering savings and efficiencies to their marketing spend. Over the last few years, many new companies and technologies have emerged. A mini re-engineering of the Marketing organization has ensued.

Leading companies driving this change exhibit the potential to create breakthrough ideas; enabling scalable business models with high gross margins, rapid customer adoption and exit opportunities that span public and private markets. We focus on the intersection of the marketing spend, new channels and information to help drive adoption: Media, Mobile and Information / Data Transformation. IT'S WHAT WE KNOW BEST!

Media: Technology enabled solutions focused on expanding and optimizing channels and data, as well as the evolution of traditional media into transformational digital assets and services both online and mobile. ROI focused solutions in:

• Emerging alternative advertising platforms and services
• Software and services that create efficiencies in the marketing spend 
• Alternative news and information distribution platforms
• Infrastructure and components
• Video and targeting technologies

Mobile: Enabling consumer and business technologies and software for the mobile world. Targeting companies in:

• Smart applications, services and components
• Location Based Services
• Mobile advertising platforms and applications
• Mobile shopping / e-commerce platforms and applications
• Mobile payment processing and banking applications
• Mobile security and encryption technologies
• mCommerce (including advertising and payments)

Information / Data Transformation: Solutions that allow organizations to optimize structured and unstructured data and intelligence. Solutions that allow for real time delivery of high quality information and analysis. Targeting companies in:

• Data Analytics solutions
• Market and Business Intelligence (BI) solutions
• Information as a Service (IaaS) solutions
• Software as a Service (SaaS) solutions
• Database management solutions
• Measurement technologies